Mobile Friendly Website – Is a Mobile Friendly Website Absolutely Necessary for Your Business Survival

Significant shifts are taking place in the ways customers, shoppers, and patients access the Internet. If you are not using a mobile friendly website to stay in contact, you are providing 16% of your business to your competitors. And that’s at the present, when only 1% of small businesses have a mobile friendly form of their websites served up to their clientele’s mobile devices.

If you don’t have a mobile website, you risk losing ground to your competition, failing to connect with customers, and missing out on possibilities to broaden and strengthen your services. The responsibility now falls on site owners to take advantage of the unique opportunities mobile offers for connecting with the mounting number of visitors who will inevitably access their website on mobile phones.

Mobile net access is starting to outpace desktop access. Social networking sites are experiencing triple digit growth on mobiles.

A ClixForBrix mobile site extends the spread of your small business to the mobile web, allowing you to provide your mobile visitors a fast and easy way to learn about your local business and contact you with one click. While your current website is aimed at giving a complete and comprehensive representation of your business, a ClixForBrix mobile friendly website allows you to provide immediate access to what matters most when on the go.

Laptops and PCs are no longer the only tools for Internet access.

While there are numerous motives for you to have a mobile friendly website, the leading one is that the use of mobile web is escalating. If numbers are to be believed, almost 1/5th of Americans access mobile web on a daily basis.

The new rule is mobile first. Studies show that visitors who access a full website on their mobile phones grumble about how much time and data is required to load the site, and how difficult it is to uncover the information they are looking for. Most of these visitors abandon such sites quickly out of frustration, and are not likely to return. Worse yet, they will look for a competitor with a more mobile-friendly site.

ClixForBrix makes it EASY for mobile consumers to get the content they are searching for exactly when they need it.

How?

Your current site and your ClixForBrix mobile friendly website are complimentary and work in concert to make sure your potential consumers are getting the most appropriate experience for their context and their device. For users who do not yet have a desktop site and are maybe daunted by the prospect of having to create or pay for one, ClixForBrix provides a very easy way to get up and running with a website that will work on both the PC and mobile phone.

A mobile friendly website allows you to instantly engage visitors with mobile-specific features such as click-to-call and mapping. In addition, if you’re a small business, mobile is particularly significant as more and more visitors find your site through location-aware technology that connects visitors to your website when they are in immediate geographic proximity.

What more can you ask for?

Your mobile friendly website can provide your customers direct access to your:

- phone number
- fax number
- address
- hours of operation
- map
- directions

and more, based on the nature of your local business. With mobile web fast taking over, you would definitely be closing doors to consumers if you don’t make your site mobile friendly.

A mobile friendly website gives your customers significant information in a format simple to read on a wireless phone.

Mobile websites are designed to take advantage of the special features of mobile phones to provide the best possible experience to visitors. Besides adapting to the smaller screen of a mobile phone, they are additionally made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is likely to need while on the go.

As a part of conventional print advertising, QR codes make it a snap for mobile phone users to access your site with one click. The most popular use is for print advertisiers to include a distinctively created QR Code in a newspaper ad, poster, or business card, so they could be scanned so visitors won’t have to type in web urls which can be tedious on smart phone keypads. They are relatively new and are receiving more and more coverage, so now would be a fine time to consider how they may be able to help your business receive more exposure.

If you do have an existing website, ClixForBrix helps you keep the information on your mobile site in sync with information on your current site. But if you do not already have a website, you can easily use your mobile friendly website for PC and mobile users.

Even on high-end devices with large touch-screens, a mobile friendly website helps your site visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context. For example, potential customers can use the unique features of the mobile phone to get in touch with you such as the ‘call us’ feature, where with one touch they dial your business, and the ‘find us’ feature, which gives access to a Google map showing your business address and permitting the customer to get directions from their present location to your business.

At this time, only 1% of U.S. businesses has a mobile friendly website option.

Here’s something I doubt you have ever heard:

Google Indexes Mobile Friendly Websites Separately

Consider the possibilities.

If someone utilizes Google on their phone, the search engine will return hyperlinks to mobile friendly sites first. If only 1% of businesses have mobile alternatives, your results will jump to the top of the SERPs – precisely where you want to be on customers’ phones.

A mobile friendly website is usually a much less restrictive means to build a mobile presence compared to app development.

Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.

You can include a link on your main website to your ClixForBrix mobile friendly website. This can help increase awareness that the mobile friendly site is available. This functionality is offered as part of the ClixForBrix package, and can be easily included by the designer of your website or by us.

As an alternative, a business can enable automatic redirection of mobile users from your business website to your ClixForBrix mobile friendly site, so they are assured a good experience. This more advanced functionality requires a designer (or ClixForBrix) to embed the mobile functionality into your business site.

Test your website to see if it’s mobile friendly: http://validator.w3.org/mobile/

Odds are, it’s not. See how some of my websites rate: http://clixforbrix.com/w3c-mobileok-checker/

ClixForBrix is a service that makes your local business easily available to mobile users with a fast and easy mobile friendly website. Millions of individuals are now using their mobile phones to surf the Internet and look for information and services. ClixForBrix ensures customers can easily find your business anywhere, anytime.

Actions speak louder than words – a mobile friendly website immediately helps you stand out and presents a positive, contemporary brand identity for your business. A mobile-optimized website makes a positive statement before you have said anything.

All of this is hosted on our servers. We build custom, php based, fast loading websites for all Internet enabled phones.

~ Charles Lamm

http://clixforbrix.com
http://clix4jax.com

Tags: mobile friendly website, mobile sms marketing

Check out your website to see how mobile friendly it is:

Our flagship mobile friendly website – clix4jax.mobi – tests out at a stellar 93%.

In contrast, our information site designed for the PC – clix4jax.com – does not fare so well.

Even a relatively simple blog of mine – Burn Down the Freaking Mission – is mobile useless and clocks out at 0%.

What will your customers actually use?

When you are ready for your custom, mobile friendly website, you can subscribe on our home page: ClixForBrix